Here's what I got from the video. It's pretty much the last part of the video but I'd like to summarize anyway, so that may be I'll remember it better.
- Have descriptive headlines and at the same time make them interesting (although it needs to be informative, I take it that it doesn't always have to be dull and would much rather prefer writing a headline that has Oomph. Like "The B@sturds of Sep 11" instead of "Sep 11" or simply "Basturds")
- Simplify the reading process for the reader - state what the article is about in the first paragraph, so that the reader can skip it.
- Every post should be only 1 page instead of a bazillion pages
- Respect the reader, and don't bombard them with ads and extra other unnecessary info
- Don't sell yourself and be honest
The main reason I have a read more link is so that the home page and the archive pages load up quick, and people (especially those with dial-up) can only read more if they are interested in the post. But I guess I might have to switch the template to display full posts on every page instead of just the excerpts if a lot of people start complaining.
Got a question, tip or comment? Send them to firstname.lastname@example.org and we'll try to answer it in a blog post!